今天给大家带来的每日一练，是来自ACCA考试模拟题：记得做完在下拉看答案哦~

　　【ACCA选择题】

　　第一题：Services have certain qualities which distinguish them from products.Because of their........................................,physical elements such as vouchers,tickets,confirmations and merchandise are an important part of service provision.

　　Which of the following words most accurately completes the sentence?

　　A Intangibility

　　B Inseparability

　　C Variability

　　D Perishability

　　第二题：U Ltd produces a portfolio of products and focuses its efforts and resources on persuading customers to buy them.

　　This is an example of which type of'orientation'?

　　A Production

　　B Sales

　　C Marketing
　　答案：

　　第一题：A

　　Rationale:Intangibility refers to the fact that there are no material or physical aspects to a service:physical elements help to reduce this effect,and make the provision concrete for the customer.Inseparability and perishability refer to the fact that services are created and consumed at the same time:they cannot be stored and pose challenges to demand forecasting and scheduling.Variability refers to the fact that services are specific to the situation and cannot easily be standardised.

　　Ways in:What do physical elements do for a customer purchasing eg a train ride or legal advice?

　　If you knew the meaning of the term'intangible',the answer to this question would get you to the correct answer.

　　第二题：B

　　Rationale:A sales orientation assumes that customers must be persuaded to buy the products that the firm produces.A production orientation assumes that customer will buy whatever is produced:the focus of the firm is on meeting demand.A marketing orientation seeks to determine the needs,wants and values of customers and to produce what customers want to buy.

　　Pitfalls:Don't confuse selling and marketing!