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每日一练丨ACCA P3《商务分析》精选必会题:E-business
2017-04-10
摘要今天给大家带来的每日一练,是来自 ACCA F9《财务管理》精选题 Business Finance ,记得做完在下拉看答案哦~ Question: Which of the following is NOT one of the Six Is of e-marketing? A.Industry structure B.Integration C
今天给大家带来的每日一练,是来自ACCA P3《商务分析》精选必会题E-business,记得做完在下拉看答案哦~
Question:
Which of the following is NOT one of the Six Is of e-marketing?
A.Industry structure
B.Integration
C.Intelligence
D.Innovation
E.Independence of location

The correct answer is:B
The Six Is of marketing summarise the ways in which the Internet can add value to the customer and improve marketing effectiveness.The other two are'interactivity'and'individualisation'